Some of Recent Press

September 24, 2009
Surviving Hard Times - Boomers find job market unfriendly

September 18, 2009
Middle-aged workers worry about finding next job

September 14, 2009
Pittsburgh Post-Gazette
WorkZone: Survey indicates middle-aged workers fear life after layoff

September 14, 2009
OC Register
Baby boomers fear unemployment

September 1, 2009
Women For Hire
Boomers: We Need New Skills

August 26, 2008
Facebook is no longer just for kids, but people with kids -- even grandkids. August 4, 2008
Birthday Gift to Obama - Your Generational Identity Revealed August 4, 2008
Yahoo Finance
Obama's Generational Identity Revealed July 24, 2008
MediaPost Publications
Boomers Are Not Bloggers June 23, 2008
Marketers' boom town June 6, 2008
Marketing VOX
Boomers More Traditional Online - Not into Blogs, Social Networking June 2, 2008
New Survey Reveals the Surprising Reality of Boomers' Behavior Online June 2, 2008
Study: Baby Boomers Not Interested in Social Networking Web Sites June 2, 2008
Baby Boomer Insights
JWTBoom Livewire conference offers marketers insights into boomers' online habits. March 15, 2008
Boomers Feel Fine, Thanks

Press Releases

Internet to Play an Increasingly Important Role in the Lives of Boomers Caring for Aging Parents
October 16, 2009
The Internet is playing an important role in the lives of Baby Boomers who care for sick or elderly loved ones according to an online survey recently fielded by, a leading website site serving baby boomers and aging midlifers. A majority of respondents indicated that they are now, or anticipate in the future, seeking resources and information on caregiving online.

Age Discrimination for Job Seekers Over the Age of 50 Recognized by 79%
August 24, 2009, the leading website for boomers and aging midlifers, today released online survey findings that reveal a high degree of concern around job market issues but guarded optimism regarding the state of the economy and the potential for economic recovery in the coming months among the respondents.

Traveling with Family and Friends, People the Same Age, Sharing Memories Among Top Interests
August 20, 2008
A new survey released today by ThirdAge, a popular online destination for baby boomers and mid-lifers, revealed the increasing market potential the travel industry has for creating opportunities to build targeted programs and marketing campaigns that appeal to the over 40 market.

New Poll Shows Those Born in '61 -- Like Obama -- Don't Think of Themselves as Baby Boomers
August 4, 2008
A new poll conducted on the occasion of Senator Barack Obama's birthday sheds light on the much-debated issue of his generational identity.

ThirdAge Online Media and Social Networking Research Uncovers the Current Ins and Outs of Preferences Among Boomers
June 2, 2008
A new survey released today by ThirdAge, a popular online destination for baby boomers and mid-lifers, revealed the increasing market potential the travel industry has for creating opportunities to build targeted programs and marketing campaigns that appeal to the over 40 market.

Latest ThirdAge/JWT Boomer Survey Busts Myths about Boomer Health Status
December 21, 2007
An online research study by ThirdAge Inc. and JWT BOOM was unveiled today, and reveals new findings contradicting major studies that say Boomers are unhealthier than any generation before them.

Actress and Author Mariel Hemingway Guides Boomers on How to Make Their 'Third Age' a Healthy Age
October 1, 2007
Hemingway teams up with and Oral-B Triumph with SmartGuide to present the 'Fit and Fabulous From the Inside Out' contest and grant one lucky winner the makeover of a lifetime.

Vimo Awards Recognize Nation's Top Diabetes-Related Social Networking Sites and Support Groups on the Web
March 27, 2007
Vimo, the Internet's leading healthcare comparison-shopping site, today announced awards for the nation's top web-based support groups for diabetics and the people that care about them.

It's Official: Marketers Can't Afford Not to Build Relationships With Boomers
March 26, 2007
The first online research study conducted by ThirdAge Inc. and JWT BOOM under their newly formed strategic partnership was unveiled today during the Beyond the Numbers: Boomer Marketing Summit in Las Vegas.

Experts in Marketing to Boomers Release New Data About Habits and Trends of Women Online
March 25, 2007
ThirdAge Inc. and JWT BOOM will release new findings in the way Boomer women are using the Internet at the 3rd Annual M2W -- The Marketing to Women Conference, being held April 25 and 26, at the Chicago Cultural Center.

JWT Worldwide Announces Launch of JWT BOOM: Boomers & Beyond
March 25, 2007
JWT Worldwide, the largest advertising agency in the United States, today announced the launch of JWT BOOM: Boomers & Beyond, the only integrated communications agency focused on the Boomer 40+ market segment within a global agency network.

About Us

ThirdAge Inc. is a leading online lifestage media, marketing and consumer insight company exclusively focused on serving today's dynamic population of adults in mid-life who are intent on living life to its fullest, and marketers who want to build genuine and lasting relationships with them. At ThirdAge our vision is to transform the voice of aging from one of limitation to one of possibility and ThirdAgers are doing just that.

Please read the full About Us section for more information on ThirdAge and executive bios.

Advertising Information

ThirdAgers ARE the new customer majority. They represent the fastest-growing, largest spending segment of any single demographic in history. Today there are 112 million people over the age of 45. Boomer spending alone is projected to increase $800 billion to over $4.6 trillion by 2015; and over 65 million boomers are online – that’s 1/3 of the total 195.3 million web users in the US. No one can afford to miss an audience this size.

For more information on advertising opportunities, specifications, policies and contacts, please see the full ThirdAge Media Kit.

Media Contacts

If you are a member of a the media and you would like additional information about ThirdAge, please contact:

About Us

For over a decade, ThirdAge has been a leading source of information for "boomer and beyond" women. Our writers cover what means most to women 50+: the empty nest, living solo, finding love, coping with caregiving, and remaking their lives the way they want them to be. We also feature the latest approaches to brain fitness, diet, exercise, and age-related health conditions.