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Author: April Wilson

April Wilson, Vice President of Marketing and Analytics for RevSpring (www.revspringinc.com), has a particular set of skills around measuring and optimizing communication for top brands, and she has built her career around using data and using consumer insights as secret weapons to change behavior.

April has expertise with marketing automation, optimizing marketing spend, developing product roadmaps, leveraging consumer marketing insights, and developing effective customer segmentation. She worked within and led multi-million dollar marketing organizations.