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Skin
Skin Health
Fear Of Illness Can Be A Good Thing
By
Jane Farrell
Jane Farrell
article
When it comes to skin cancer, many people are influenced by fear, not statistics, to use sunscreen.“Most health behavior studies don’t account for the more visceral, emotional reactions that lead people to do risky behaviors, like eat junk food or ignore the protective benefits of sunscreen,” says Marc Kiviniemi, lead researcher and assistant professor of community health and health behavior in the University of Buffalo’s School of Public Health and Health Professions.
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