More People Buying Low-Nutrition Food at Convenience Stores and Warehouse Clubs

By Sondra Forsyth

Consumers are increasingly buying food from mass merchandisers, warehouse clubs, and convenience stores. These outlets offer a selection of packaged foods that have poor nutrient profiles, with higher calories and more sugar, sodium, and saturated fat compared to food sold in grocery stores. That is the finding of a study conducted at the University of North Carolina at Chapel Hill, published in October 2015 in the American Journal of Preventive Medicine.

A release from the publisher quotes lead investigator Barry M. Popkin, PhD, of the Department of Nutrition, Gillings School of Global Public Health, and the Carolina Population Center, both at the University of North Carolina at Chapel Hil, as saying, “Previous studies on the relationship between the food environment and its association to diet have paid insufficient attention to the types of stores where people shop for food, what they actually purchase, and the nutrient profile of those purchases. The present study demonstrated that the energy, total sugar, sodium, and saturated fat densities of household PFPs from mass merchandisers, warehouse clubs, and convenience stores were higher compared with grocery stores.”

Food and beverage groups such as savory snacks, grain-based desserts, fruit drinks and juices, fresh plain milk, and regular soft drinks were top sources of calorie purchases by U.S. households across all types of stores, including grocery stores. These food and beverage groups are major sources of added sugars, saturated fat, and sodium.

This study utilized Nielsen Homescan, a unique method for recording the store source and all packaged foods and beverages purchased from every shopping occasion over the course of one or more years, from a nationally representative sample of U.S. households. Households recorded all PFPs by using a barcode scanner, avoiding bias from dietary self-reported assessment methods. Nutrient data were directly linked to purchases. PFPs accounted for 78% of store-based food expenditures.

The data were drawn from the U.S. Homescan Consumer Panel dataset from 2000 to 2012 and covered over 670,000 household-year observations. The survey sampled 52 metropolitan and 24 non-metropolitan areas and was weighted to be nationally representative.

All purchases were linked with Nutrition Facts Panels to determine the nutritional content of household PFPs. The authors calculated four measures: (1) caloric and nutrient densities (total sugar, saturated fat, and sodium) by store type; (2) grams of PFPs per household per day by store type; (3) percentage of store type proportion of calories and volume by food and beverage group; and (4) per household per day absolute number of calories and volume by food and beverage group by store type.

Stores were classified into seven mutually exclusive categories:

1. Warehouse Clubs (e.g., Costco, Sam’s)

2. Mass Merchandisers-supercenters (e.g., Walmart, Super-Target)

3. Grocery Chains (e.g., Kroger, Safeway)

4. Non-Chain Grocery

5. Convenience-Drug-Dollar (e.g., Seven Eleven, CVS, Dollar General)

6. Ethnic-Specialty

7. Others (e.g., department stores, book stores, excluded from the analysis)

Popkin and co-investigators noted that both small and large stores stock large quantities of low-nutrient foods. Although much has been written about “food deserts,” where only smaller stores that sell less nutritious foods are available, unhealthy foods and beverages are ubiquitous and Americans are purchasing them everywhere.