Remember the Ice Bucket Challenge, the social media videos that went viral during the summer of 2104? What began as a few videos circulated between some charity volunteers snowballed into an internet sensation. Its premise was simple: Make a video challenging friends, family and co-workers to donate money to fund ALS, a rare neurological disease,… Continue reading The Ice Bucket Challenge: Did It Work?
Tag: Ice Bucket Challenge
The ALS Ice Bucket Challenge: For a Good Cause…or Foolishness?
It all began quite simply. A novel idea to raise awareness about a lesser-known terminal disease. The idea: Dump a bucket of ice water over your head and donate $10.00. Choose against dunking and instead donate $100.00 (or whatever you are able). An idea that took on a life of its own and catapulted awareness… Continue reading The ALS Ice Bucket Challenge: For a Good Cause…or Foolishness?