Could giving vegetables zippy labels such as “sweet sizzlin’ green beans and crispy shallots” make them more enticing and increase vegetable consumption? The answer is yes, according to new research. Bradley P. Turnwald, M.S., and coauthors from Stanford University tested whether using indulgent descriptive words and phrases typically used to describe less healthy foods would… Continue reading To Make Vegetables More Attractive, Give Them Mouth-Watering Labels