The Internet & Our Health

The last decade has seen a remarkable shift in how people use the Internet in relation to their health. This revelation probably won’t come as a surprise to you, given that you’re no doubt a regular visitor to and perhaps to other health sites as well. Professor Sue Ziebland, Director of the Health Experiences Research Group at the University of Oxford in the UK presented her findings at the South West Society for Academic Primary Care meeting at the University of Bristolin the UK on March 6th 2014.

This study examined interviews with patients conducted between 2001 and 2013 and explored how people talked about the Internet, capturing changing attitudes towards the use of the Internet for health across the last decade.

In the early 2000's people who sought health information online saw themselves as particularly engaged, expert and activated patients. By 2013 the web had become an almost routine part of many people's experience of health and illness. The Internet has transformed how people make sense of and respond to symptoms, decide whether to consult, make treatment choices, cope with their illness and connect to others.

The study found that people want more than just information online, they also seek reflections, insights and practical advice from other patients. Every year millions of people use sites such as Oxford's to learn about their health issues from other patients. Film, animations, sound, pictures and personal experiences online make health information more digestible for people from all backgrounds. By helping people to learn about their condition, prepare for consultations and demonstrate to doctors their interest and involvement, the web may even help to undermine some health inequalities.

Increasingly doctors are aware of this and recommend useful sites to their patients yet, even in 2013, patients were reluctant to talk to their doctors about what they find online, fearing that such revelations might damage their relationship with their doctor.

A release from the university quotes Professor Ziebland a saying, "GPs and nurses who recognize that people are using the Internet when they are ill can support and discuss the information with their patients; those who do not recognize this shift can unwittingly undermine and patronize their patients." 

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